Founded in 2020, M.A.P. Offroad was born from Étienne Bourgoin, its founder’s deep passion for the outdoors, travel, and—of course—everything on wheels. After more than 12 years running his own mechanical workshop, a unique request landed in early 2020: transforming a 4x4 into a full Overlanding rig. That project became a game-changer, sparking a bold new direction that blends adventure, craftsmanship, and vehicle customization — a true eye-opening moment that ignited the M.A.P. Offroad spirit.